This poster campaign promoted health and wellbeing in the Black Country by encouraging people to volunteer their time, experience, skills and knowledge to a local museum or gallery. Keeping busy and working as part of a team is a great way to enhance physical and mental health and improve wellbeing.
Rather than develop a generic poster with stock imagery we visited volunteers who were already working at local museums to find out more about what they did.
"I just wanted to say what a good job you have done on the posters for the Join Us posters. They really grab your attention and give the message."Dave Reeves, renowned poet and project collaborator
We were commissioned by Creative Health and collaborated with them, Museum Development, Black Country poet Dave Reeves and photographer Lee Allen to develop a series of posters for each Black Country borough. These featured photographic portraiture of genuine volunteers complemented by short poems inspired by the people we met.
Client: Creative Health · Photography: Lee Allen · Design: Blue & White Creative · Text: Dave Reeves · Funders: Museum Network Partnership & Arts Council